30th January 2006

ClinPhone's Solutions Enable Successful Management Of Complex Randomization Methodologies

In a recent poll conducted by ClinPhone, the global leader in clinical technology solutions, over half of the respondents indicated that the biggest challenge facing randomization and blinding in clinical trials today was the management of complex statistical methodology. A further 35% of poll respondents indicated another problem area was ensuring that randomization processes are followed correctly. The opinion poll was conducted as part of ClinPhone’s recent webinar series, “Demystifying the Black Box: Basic and Advanced Randomization Methodologies.” These webcasts, attended by over 300 biopharmaceutical experts, discussed how ClinPhone’s industry-renowned Interactive Voice Response (IVR) and Interactive Web Response (IWR) solutions can overcome these challenges.

During the webinar, Graham Nicholls, Product Manager at ClinPhone, presented various methodologies to address these issues. IVR and IWR offer easy access to a variety of validated randomization algorithms, ensuring that treatment allocations are completed immediately and providing study sites and end users with a very practical and easy-to-use solution. This allows sponsors to select complex techniques that would be difficult to administer in any other way. Using ClinPhone’s centralized randomization services, pharmaceutical clients can effectively tackle the problem areas such as obtaining treatment group balance for baseline clinical variables and safeguarding that randomization algorithms are implemented correctly across all study sites.

Known for its tailored consultation designed, to meet the particular needs of individual studies, ClinPhone supports sponsors with unmatched levels of service quality and in-depth knowledge of the latest regulatory guidelines. ClinPhone’s team of statistical experts, headed by Damian McEntegart, provides a unique consultative service, offering advice on the randomization methodology for any given trial, from simple non-stratified schemes to more complex allocation methods including stratification, biased coin minimization, dynamic hierarchical algorithm, and client-specific algorithms. In addition to double-blind trials, ClinPhone’s solutions are also valuable in open-label studies where computerized treatment allocation provides protection against potential selection bias.

As the most trusted name in Interactive Voice Response (IVR) and Interactive Web Response (IWR) solutions, ClinPhone has provided centralized randomization services for over 1,500 clinical trials across all major therapeutic areas and phases of the clinical trials process. The unrivalled magnitude of experience and expertise enables ClinPhone to deliver solutions that directly address the most pressing issues as identified by the opinion poll results.

For further information on ClinPhone’s clinical trial management solutions, please visit www.clinphone.com, or alternatively email info@clinphone.com

About ClinPhone
ClinPhone Group Ltd is a specialist Clinical Technology Organization (CTO) working with the leading global biotech and pharmaceutical organizations. With its corporate headquarters in Nottingham, UK, ClinPhone is the largest and most accomplished CTO with experience in over 1500 clinical trials spanning 88 countries and 71 languages.The company’s solutions enable its clients to manage their clinical trials more effectively through the use of technology. Building on its telephone and web-based randomization and medication management expertise, ClinPhone can offer a wide range of innovative products covering all aspects of a clinical trial, including Electronic Patient Reported Outcomes (ePRO), Interactive Voice and Web Response (IVR and IWR), Patient Recruitment Solutions, and Clinical Trial Management Software (CTMS).

30th January 2006

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